Challenging Changes at 25 Year RDC Environment, Brussel

On November 20th, Ad Lansink will contribute to the symposium of RDC Environment at the occasion of the 25th anniversary of this well-known Belgian environmental consultancy. The meeting will be held at the Belgian Comic Strip Center, Rue des Sables 20, Brussels, from 15.00 till 20.30. Ad Lansink will present Challenging Changes, a.o. focussing on

  • Closing loops on various levels;
  • Creating financial, social and other values;
  • Developing new technologies;
  • Shared responsibility producers, consumers, governments;
  • Creating broad – also global – support.

Ordering your own copy

Let your friends and colleagues recognise your thought leadership on the circular economy! Send us your contactdetails and the number of copies you want. We will provide you as soon as possible with the book after transferring €25 per copy, excluding shipping costs.

Send us an e-mail at We send you additional information about the money transfer and the shipping costs.  Till 31-10-2017, we pay the packaging and shipping costs in the Netherlands  (which amount to €5,00) ourselves. Outside the Netherlands, the shipping costs range between €7,00 and 15,00. Students get a discount of €5,00.

Book presentations: 23 and 25-26 Oktober 2017

During the International G.STIC 2017 conference at Brussel (, Ad Lansink presented  his new book Challenging Changes – Connecting Waste Hierarchy and Circular Economy with the closing keynote of the plenary session on October 23th, the first day of the conference. In his presentation Ad Lansink considered the firm relation between the main lines of Challenging Changes and the UN Sustainable Development Goals (SDG’s). The presentation will become available on this site within a few days.

The staff of VITO, the inspiring organizer of the G.STIC Conference, decided to  present a copy of Challenging Changes to each of the participants of the sessions on circular economy. Ad Lansink had to sign almost all books, meanwhile speaking with the people, who were lucky to receive one of the available copies. So he met interested men and women from all over the world, both from rich and less developed countries.

Ad Lansink also visited the exhibition Recycling 2017 in the Evenementenhal in Gorinchem (the Netherlands . During the BRBS-FHG-symposium on Wednesday, oktober 25th (09.30 – 12.30) about the future of circular economy, moderator Simone van Trier interviewed Ad Lansink about Challenging Changes. After the symposium, he met visitors and guests of Recycling 2017, discussing the importance of reduce, reuse and recycling for the transition to circular economy.

Both in Brussel and Gorinchem, many visitors were impressed by Challenging Changes. They appreciated the contents of the new book, but also the nice lay out. Already during the presentation at G.STIC it became clear, that Challenging Changes will inspire old and young people to proceed on the challenging road to circular economyTwo weeks after the publication already 1450 copies of the new book have been delivered.

Challenging Changes – book is out right now!

We are proud to announce that ‘Challenging Changes’, the new book by Ad Lansink, is out right now!

On Wednesday October 11th, the book was presented at the Permanent Representation of the Netherlands in Brussels. An interested and knowledgable audience got the opportunity to hear about te book from the author himself, who presented the book to Daniel Calleja Crespo, director generaal DG Environment of the European Commission and to Harriët Tiemens, vice mayor and aldermen of the city of Nijmegen, European Green Capital 2018.

The presentation was followed by a vivid discussion, offering enough food for thought for a next book…

Did you miss the event and want to obtain copies of the book to enrich your knowledge about the circular economy and the waste hierachy? Send an e-mail to

DAR NV, involved in the project, released a press statement, which you can read by clicking this link (in Dutch).

October 11th: Book presentation event – Dutch Permanent Representation, Brussels

Challenging Changes, the new book of the well known Ad Lansink (“Lansink’s Ladder”) will be presented on October 11th, 2017 in Brussels. Do not miss it!

We are proud that the Dutch Permanent Representation in Brussels is hosting this book presentation and the following panel discussion.

Program elements

  • Welcome by the Dutch Permanent Representation to the EU
  • Introduction by a representative of the European Commission
  • Presentation of the first two copies of Challenging Changes to:
    The representative of the European Commission
    The representative of the Municipality of Nijmegen: European Green Capital 2018
  • Presentation of the key messages of Challenging Changes by Ad Lansink
  • Panel discussion with national and EU representatives and stakeholders
  • Conclusion by the Dutch Permanent Representation
  • Completion of the book presentation in an informal atmosphere


More information about the program will be presented soon.